Carry a Paintbrush: How to Be the Artistic Director of Your Own Career
What if your career were yours to paint? What if, by simply carrying an imaginary Bucket of Paint and a Paintbrush, you could paint yourself into any professional situation? In this dynamic, actionable session, Susanne Goldstein will demonstrate how in challenging and impenetrable job markets, you need to shift the focus away from going after jobs and place it on harnessing good luck, developing relationships with “in” people, and knowing how to convert opportunity into reality.
Session takeaways:
- Develop a unique and compelling Personal Career Brand and story.
- Meet influencers already in your desired field.
- Identify The Sweet Spot where your Passions, Interest and Skills intersect.
- Grow a valuable, effective and lifelong career network.
- Get unstuck and learn to create opportunities where others see challenges.
- Get unstuck and get hired.
The CEO of “Me, Inc.”: How to Use Your Personal Career Brand to Define Who You Are and What You Want to Be in the World
Branding is the backbone of any successful business enterprise. It conveys the heart and soul of a company, its products, its reputation, and its values. You must be aware that you are an enterprise with a brand. And whether you are a solo-practitioner, run a company or work for someone else, you are the CEO of “Me, Inc.” In this highly interactive session, expert careerist Susanne Goldstein will show you the components of Personal Career Branding and how to apply them to your business, your job search and even your life.
Session takeaways:
- You are a brand that must be Defined, Designed, Developed and Deployed.
- Know who and what you want to be by identifying the intersection of your Passions, Interests & Skills.
- Understand your personal Contribution Style and how it will help you surround yourself with the right kind of collaborators.
- Identify the Size of Stage upon which you play best and make sure that’s where you are playing.
- Define success by knowing what you want out of your business.
Don’t Hide Under A Rock: The 5 Part Cure for Anyone with A Fear of Networking
Networking is hard and for many, terrifying. By replacing the word Networking with the words Making Friends, the world of meeting and building relationships with people completely changes. In this session, Susanne Goldstein will share stories and techniques that will allow viewers to kiss the fear of networking, informational interviewing and meeting new people goodbye.
Session takeaways:
- How to meet “In” people.
- How to use a 3-act structure to tell compelling stories
- How preparation if the best cure for nerves.
- How to break into the circle of 3 and start a conversation with a complete stranger.
- How to grow your personal career network 5 people at a time.
Communicate Like a Pro: The End of Um, Ah and OMG
In the world of 140-character thinking, how can you learn to communicate like a real professional? The first step is to stop using textisms and start using compelling and captivating language to get people to not only like you, but invest in you. In this fun and challenging intensive sessions you’ll unlearn your bad Facebook, Twitter and IM habits and replace them with tools that will make you successful.
Session takeaways:
- Narrative is the best way to capture minds and move hearts
- Learn how to use a 3-act structure in every communication, everyday
- Tell compelling stories (especially the “Story of You”) and get people to “buy in” to you
- Learn how to write and email that will get a response every time
- Perfect the art of the cold-call
- Gain confidence in your ability to talk with strangers
Design Thinking for Business
Have you ever checked into a hotel room only to find that there aren’t enough outlets to plug in your high-tech toys? Or wondered why shopping malls haven’t figured out that if you have a coat check people will buy more?
Design Thinking places brings the concepts of design and user experience directly in the center of any business development process. Design Thinking starts AND ends with customer needs and objectives. It brings customer communication into the development process and gives business an opportunity to create long-term relationships with valued users. In this creative, experiential workshop, Susanne Goldstein will uncover the essentials of customer-centered business.
Session takeaways:
- Create a “seat at the table” for the voice of the customer in every meeting
- Develop customer advocates from within internal teams
- Utilize learnings from customer insights to deliver best-in-class innovative solutions
- Design and develop products and services that balance business objectives with customer needs
- Adopt a 21st-century mindset about how a socially-networked society affects business